Start with data, arrive through expression. Not a monologue, but a dialogue.
Analysis is the foundation. Without data, a direction is just a guess.
Data tells you where the opportunity is; creativity helps you seize it.
Marketing isn't broadcasting, it's conversation. Understand first, then express.
Language, region, culture, and market environment must all be considered. Globalization cannot ignore local context.
Strategies on paper are worthless; only those truly validated matter.
It's not just writing code, it's delivering something usable.
Check It OutWithout data, a direction is just a guess.
The scientific side starts with data and market evidence — using experiments, statistics, behavioral research, and outcome analysis to understand what people truly need and whether a product actually meets those needs.
Good marketing practice must start from evidence, including user behavior, market signals, product-market fit, feedback, and verifiable results.
Understand consumer needs through experiments, statistics, and structured analysis — rather than by guessing.
Data tells you where the opportunity is; creativity helps you seize it.
The artistic side is about how to convey ideas. Posters, images, video, sound, copywriting, and visual language all influence how users perceive a product, remember a brand, and whether an emotional connection is formed.
Companies must accurately communicate their products and value to consumers. AI, big data, platform behavior, and mobile usage habits are profoundly shaping today's marketing practices.
Marketing isn't broadcasting, it's conversation. Understand first, then express.
Marketing is not just a one-way output from company to consumer; it is also a feedback loop from consumer to company: needs must reach the company, and value must reach the consumer.
Consumer needs, intentions, and feedback must be truly understood by the company, and the company must accurately communicate its products and value to consumers.
Frameworks like 4P, STP, and Service Quality are important, but what really matters is whether they can be translated into execution.
AI customer service processes impact trust and retention; SEO and multilingual communication are now practical necessities.
Language, region, culture, and market environment must all be considered. Globalization cannot ignore local context.
This section covers data-driven research, 4P/STP, service quality, SEO, AI-assisted communication, consumer insights, and the understanding and application of multilingual, multi-region markets.
Language, region, culture, and market environment must all be considered together. Globalization cannot be separated from local context.
Data-driven research, 4P/STP analysis, service quality evaluation, SEO and AI-assisted communication — understanding consumers across different markets within a global framework.
Strategies on paper are worthless; only those truly validated matter.
A brand strategy project for the new brand Vanytra, covering market analysis, social media positioning, and target audience research.
Analyzing HONOR's performance in the European smartphone market, with a focus on growth, competition, and positioning.
Researching the challenges Apple faces in the Chinese market, the competitive landscape, and strategic recommendations.
A strategic proposal for upgrading WeChat Pay into a daily wealth management gateway.
An integrated marketing communications plan for POP MART to increase brand awareness in the Hong Kong market.
Conducted on-site visits to Burberry stores, diagnosed missing CRM infrastructure — customer data managed in Excel, online and offline channels not integrated. Proposed a membership tiering strategy, personalized communication plans, and exclusive services for high-net-worth clients to rebuild the value delivery chain from brand to consumer.
Make people want to buy, not annoy them
One framework, four questions, four answers
Beyond data and creativity, engineering delivery capability is also needed
See Technical Work →